How a new brand was born on a night out with friends
I pick my underwear to dress to the occasion.
I'm proud to wear that little shamrock sewn into the underwear.
I take the underwear into my hands and feel the beautiful soft fabric that is about to nestle against my body comfortably.
I slip them over my body, feeling good, confident and spitze.
That little shamrock like a mojo..,
that will guide me through this day I'm so looking forward to.