SPITZENJUNGE embodies a happy and self-confident attitude to life characterized by joy, openness, tolerance.

Be how you want to be and emphasize who you are.

The exclamation, "That's spitze" expresses something we all strive for.

Happiness, contentment, recognition, success.

How a new brand was born on a night out with friends

It was 2012 when a discussion about underwear for men arose during a social evening among friends. Surprisingly, it turned out that this was quite an important topic. While the men initially considered this topic rather less relevant, the ladies saw it quite differently.
The women also wished that their men should regard underwear with the same appreciation as they did themselves.
And so, after a little deeper consideration, there was quickly agreement that high-quality underwear mostly fit better, felt better and looked better.
Indisputably, everyone felt better in great underwear and the fact that the choice of underwear emphasised a desired state or feeling meant that it also boosted self-confidence.

If one wanted to underline his business state, perhaps the high-quality premium underwear would be the first choice. But maybe one chose an unusual model and expressed his rebellious urge for freedom, which would remain hidden for others, however, as a small interesting secret under the outfit.
Possibly one was looking forward to a date. Underwear that expressed more sexiness, makes more desire and anticipation and provided exciting, erotic moments and the special tingling when undressing.

Underwear was suddenly more than just a quick 5-pack from the discount store.
On closer inspection, besides wearing comfort, it was primarily about feelings, secrets, individuality. Under these aspects, underwear suddenly gained a completely different status.

Since this at first sight banal topic occupied us so long and heatedly, it became clear to us what high significance underwear surprisingly had not only for the female sex.
And surprisingly, this was not noticed by the industry.

Individual, innovative, diverse, unusual designs in combination with high quality - for men, this was hard to find

And so the idea of special underwear that would meet these demands was born that evening.

Underwear as an individual statement.
Positive, exciting, individual depending on mood, feeling and occasion.
And also pleasant for the skin, high-quality and durable. Underwear as an expression of one's own attitude to life.

A name was quickly found. It should express exactly this positive, happy state of "I'm special", "I'm spitze" .

I am a SPITZENJUNGE - well: a "spitzen Junge" in German.
I am happy, open-minded, tolerant and content. I am who I am: a great person, regardless of skin color or sexual orientation.
It's all about me as an individual and the way I feel.

And since the first thing that came to mind when we thought of happiness was the shamrock, we knew:

Spitzenjunge with a shamrock. That was it - that sait it all. That would be our brand!

I pick my underwear to dress to the occasion.

I'm proud to wear that little shamrock sewn into the underwear.

I take the underwear into my hands and feel the beautiful soft fabric that is about to nestle against my body comfortably.

I slip them over my body, feeling good, confident and spitze.

That little shamrock like a mojo..,
that will guide me through this day I'm so looking forward to.

High standards

Already in the next few weeks, the seed turned into a small plant. With so much input and enthusiasm, the first designs were on the table.
Different materials. Classic and noble as well as crazy and different.
Norms were broken in favour of the individual feeling and the quality; a quality that you can feel on your skin. How much added value could be achieved if one looked beyond the usual.
Cuts and fabrics as an expression and reinforcement of a feeling or identity. For example, we used the material "lace for men too". A logical step. Because this high-quality material provides transparency and can perfectly transport a corresponding feeling - both inwardly and outwardly.

The next steps had to be discussed:
Which producers were able to provide us with the top quality that we strive for?

It was clear that production in Bangladesh, for example, was a no-go.

High-quality processed fabrics, fair working conditions, fair prices, sustainability, that's what we looked for.

So, we source our materials in Europe only. And our manufactory needs to meet these requirements, too.

Of course, this kind of production is more expensive. But we do not compromise when it comes to quality and sustainability.


Today, as a successful start-up from Berlin, we inspire thousands of enthusiastic people with our products.

We have managed to implement our philosophy and help our customers to a satisfied and self-confident themselves.

Especially at trade fairs, we are delighted about the close contact and the many feedbacks and stories. And often these reports remind us of our first moments when we had heated discussions about the topic "underwear for men".

And we are happy that we have managed to bring underwear into a different focus for so many, which offers so much added value, enhances feelings and self-confidence.

In 2019 we started to create lingerie for women: "SPITZENMÄDCHEN". because with your help we understood that high quality underwear partner look was very difficult to realize . We are also excited to see how the journey continues with SPITZENMÄDCHEN in the form of partner lingerie.

In any case, we look forward to continue to inspire you with great products and designs.

My spitzen moment begins